Holiday subsidiaryLufthansa has already trademarked some interesting brands
The Group is setting up a new subsidiary for holiday flights to distant destinations. Will Lufthansa use the already registered brand Worldwings?
Top-Jobs
Ausbildung zum Apron Controller (m/w/d) am Flughafen Frankfurt
Fluglehrer/-in FI(A) mit Funktion Deputy CFI
Vollzeit
Aviation Academy Austria
Flugschule
Feste Anstellung
Top jobs
Wiener Neustadt - LOAN
Österreich
Fluglehrer/-in FI(A)
Vollzeit
Aviation Academy Austria
Flugschule
Feste Anstellung
Top jobs
Wiener Neustadt - LOAN
Österreich
Captain Pilatus PC-12NGX (f/m/d)
Seven years ago Lufthansa's management team developed a new strategy under the project name Direct4You. The aim was to keep low-cost competitors such as Easyjet, Ryanair and Norwegian in check. The result was their own low-cost airline, made up of Germanwings and Eurowings.
Before they decided to use the Eurowings brand in Frankfurt, which had been around since 1993, they examined various alternatives. Many of them contained the English word Wings. And thus Lufthansa's lawyers immediately trademarked a huge number of names: Among others, Asianwings, Balkanwings, Britishwings, Frenchwings, Russianwings and Scottishwings are part of the trademark portfolio.
No decision has been made
Lufthansa's lawyers also secured the Worldwings trademark at the time. And it might even get back into the conversation. The Group is setting up its own holiday flight business, which is to fly under a new name.
The decision as to the name of the new subsidiary has not yet been made. It will probably also depend on what happens to Condor.
Video
Für das Präsidenten-Treffen zwischen Donald Trump und Vladimir Putin flogen mindestens sechs Flugzeuge der russischen Staatsflotte nach Anchorage in Alaska. Ein Überblick.
Portugal steht vor einem gefährlichen Sommer: Alle Canadair-Wasserbomber sind defekt – während das Land unter Hitze, extremer Trockenheit und steigender Waldbrandgefahr leidet.
Dank Millimeterarbeit und Muskelkraft schaffen es der Rumpf und das Leitwerk einer Lockheed Super Star von Lufthansa in das neue Frankfurter Zuhause des historischen Flugzeugs. Aber nicht ohne Wanken und Anspannung.