Almost all carriers use loyalty programs. But which airlines have the most valuable frequent flyer programs?
«We especially welcome the members of our frequent flyer program»: When cabin crews welcome their passengers on board, this sentence is used by many airlines. With mileage programs, they try to keep frequent flyers attached to them. As a reward for customer loyalty, passengers can improve their status, and also get discounts, access to airport lounges, priority boarding, awards or free flights.
Passenger loyalty is worth a lot for airlines. A new study by consulting firm On Point Loyalty calculated the value of frequent flyer programs. The experts did this using an algorithm that takes 50 different parameters into account.
These include passenger numbers, the airline’s profile (low-cost or premium), customer options and much more. The pre-tax profit and country-specific parameters were also included in the calculations. The bottom line is that the ranking shows which frequent flyer programs are most successful and can therefore generate the most profits for their airlines.
Get to know the ten most valuable Frequent Flyer Programs in the picture gallery above.